Jul 4, 2024

SEO migrations without the traffic dip

How our technical SEO playbook keeps rankings stable (and often rising) through high-stakes redesigns.

SEOMigrationPerformance
SEO migrations without the traffic dip

Align with search intent

Document the current keyword footprint before migrating. Replicate top-performing URLs and redirect the long tail thoughtfully.

Ship in sprints

We run migrations in 3 phases: discovery, pre-launch validation, and post-launch monitoring.

  • Crawl the existing site with Screaming Frog.
  • Map redirects and test them in staging.
  • Monitor Search Console daily post-launch.